Well, the only success DC has had with movies recently is with Batman. They simply learned the wrong lesson. Instead of "only make Batman movies", it should have been "only make movies that don't suck."
It's the same problem they've got with their comics: People like Batman, so they try to make all their superheroes dark and grim and gritty like Batman. The problem with that is they don't come across like Batman, they come across like pale imitations of Batman, and on top of that, making all your characters that similar makes them boring.
It's because that's how Marketers think. Marketers think in terms of products and how products are similar and different and how products could be changed to appeal to customers. It's like the philosophical concept of Platonic ideals: why make a movie about a character that is less like the Batman when clearly Batman is the closest to the Platonic Ideal of the superhero that perfectly appeals to the maximum number of consumers?
If the concept of "characterization" was explained to more Marketers, this sort of thing wouldn't happen, but until that day, we're going to get classic characters perpetually treated like mascots with logos on their shirts. Because Marketers don't see heroes with emblems, they see mascots with logos.
You're talking out of your ass. Marketers rarely have a say in any conceptualization process. 99.9% of companies have their lead designer, product developer, or CEO design the product, after which the product trickles down throughout the rest of the organization where people like marketers, business developers and sales people have to package and sell it (and usually nobody wants to risk their job by going against the vision of their CEO or lead designer). Marketing has very little to do with it.
Me and my kids have enjoyed all of the Marvel films so far, so we went to see Ant Man as soon as we could. Big mistake. I was bored, my kids were bored and kept asking if we could go home. Everybody in the cinema seemed disappointed. Everything about it is just downer and not what you want from a superhero film. Some of it really isn't appropriate for kids either. Wish we'd seen something else and we'll have to be more careful about Marvel films in future.
He makes a valid point. How many times can you keep remaking Batman and Superman movies anyway?
ReplyDeleteWhat the heck is "rit'em"?
ReplyDeleteWell, the only success DC has had with movies recently is with Batman. They simply learned the wrong lesson. Instead of "only make Batman movies", it should have been "only make movies that don't suck."
ReplyDeleteProblem solved.
It's the same problem they've got with their comics: People like Batman, so they try to make all their superheroes dark and grim and gritty like Batman. The problem with that is they don't come across like Batman, they come across like pale imitations of Batman, and on top of that, making all your characters that similar makes them boring.
DeleteIt's because that's how Marketers think. Marketers think in terms of products and how products are similar and different and how products could be changed to appeal to customers. It's like the philosophical concept of Platonic ideals: why make a movie about a character that is less like the Batman when clearly Batman is the closest to the Platonic Ideal of the superhero that perfectly appeals to the maximum number of consumers?
DeleteIf the concept of "characterization" was explained to more Marketers, this sort of thing wouldn't happen, but until that day, we're going to get classic characters perpetually treated like mascots with logos on their shirts. Because Marketers don't see heroes with emblems, they see mascots with logos.
You're talking out of your ass. Marketers rarely have a say in any conceptualization process. 99.9% of companies have their lead designer, product developer, or CEO design the product, after which the product trickles down throughout the rest of the organization where people like marketers, business developers and sales people have to package and sell it (and usually nobody wants to risk their job by going against the vision of their CEO or lead designer). Marketing has very little to do with it.
DeleteIt isn't 'rit'em.' It's "put 'em."
ReplyDeleteOh wow that "u" is way too close to that "p" then,
DeleteI love Batman.. but even I am sick of DC not trying anything else in media. Even the comics are over saturated,
ReplyDeleteMe and my kids have enjoyed all of the Marvel films so far, so we went to see Ant Man as soon as we could. Big mistake. I was bored, my kids were bored and kept asking if we could go home. Everybody in the cinema seemed disappointed. Everything about it is just downer and not what you want from a superhero film. Some of it really isn't appropriate for kids either. Wish we'd seen something else and we'll have to be more careful about Marvel films in future.
ReplyDeleteWatch Ant Man Movie Online Free